We are hiring a Business Designer

We are looking for a Business Designer – is it you?

WSI – Wireless System Integration AB

We are a design bureau in the intersection between physical and digital, creating innovative user-centric products and services.

Our ways of working are designed with the user in focus to:

  • Find the right problem/opportunity
  • Build the right product and/or service
  • Build the thing right

Our legacy comes from 20 years of developing connected products and services with sustainable business models.

Our team guide the clients through the journey from idea to launched product or service.

Job description

As a Business Designer, you will be part of developing innovative new business models for both start-ups and established companies. The Business designer ensures the sustainability and viability of the business model and uses design methodology and experience to ensure its place in the market from all relevant angles.

You’ll work with the team to understand the client context, collect and interpret relevant data, develop insights, explore and define growth opportunities, define strategy, communicate the vision, and ultimately help our clients get new offers and products to market.

You will not only innovate new ideas, you should have the experience and stamina to be prepared to also execute on the business model and help the client through the journey.

As part of the Business Creation team, you will be vital for the growth of our business area. It is expected that the Business designer is prepared to be part of sales and marketing as well as developing our methods and tools.

Together with the team of business designers, you will find a highly skilled development unit that’s behind many if today’s successful connected products.

Here are some of our cases: https://wsisweden.com/cases/ 

Relevant mindset

  • Understands the importance of defining, validating and iterating business models with the market and dare to validate assumptions and preconceptions.
  • Put the success of the client as the highest priority.
  • Values long term relationship with clients rather than short-term gains.
  • Be prepared to take interim roles at a client such as Product Manager, Program Manager, Business area manager.
  • Interested in tech but knows that it’s just a piece of the puzzle.


  • A minimum of 6-10 years of experience developing new offerings and products for example as a product manager.
  • Used to work with design methods for defining or strengthening business models.
  • Been responsible for product/offering definition and the business model to make it succeed.
  • Knowledge of structured innovation processes and how to drive progress.
  • Been part of structuring an organization to optimize the chance of success for a business model.
  • Collaboration and facilitation skills.
  • Financial understanding of how to interpret and build a business case.
  • Excellent in written and verbal communication in internal and externally-facing capacity.
  • Used to work with and face c-level at clients.
  • Confident in handling complex products or offerings.
  • Able to drives sales from first meeting to closure.

Apply here

  • As of May 25, 2018, a European privacy regulation called The General Data Protection Regulation (GDPR) has effect. WSI cares about your privacy and personal data. To be able to contact you, we need your consent to holding your personal data.
WSI missmo

missmo – a digital sticky note that improves family communication

missmo is a beautifully designed and simple digital device you can understand from a single look. Simplicity as in plug & play, gsm-based, autonomous and portable. missmo is a stand-alone device that works out-of-the-box using any GSM network.
Everyone can finally enjoy simple communication technology.

Thanks to WSI’s cutting-edge knowledge we got exactly the missmo we envisioned

– Robert Grey, cofounder of Omylis

Robert Grey, cofounder of Omylis

Robert Grey, cofounder of Omylis

Can yet another screen at home provide more closeness between friends and family? If you ask missmo’s creator the answer is YES. This small screen that sticks to your fridge looks like a post-it note and is ready to take on the world.
The idea for missmo came from Robert Grey, Omylis’ founder.

Read the whole case here

Libero and WSI helps parents share their baby’s kicks with BabyBuzz

How do you transfer a feeling using a smart bracelet? How will the parent without the baby belly know when the first kick comes? The answer is BabyBuzz!

Camilla Svensson, Marketing Manager Libero:

BabyBuzz is like getting an SMS from your baby straight to your heart

Camilla Svensson, Marketing Manager Libero Region NorthLibero, owned by SCA, is the leading diaper brand in Sweden. Via the Libero Club, expectant parents get advice and information from week one of the pregnancy.
According to Camilla Svensson, Marketing Manager, Libero club members are very active and it was on the Libero club forum that an expecting mother raised the subject that many parents felt they were missing: The sense of involvement between the parents during the pregnancy. Camilla and her colleagues wanted to change that, so to learn more they conducted a survey among 4000 parents in the Nordics.

Read the whole case here

See what our extremely talented developer Joakim Sandström has to say about WSI

Say hi to…

…Joakim Sandström, HW & SW Engineer

Describe your role at WSI. What are your main tasks?
“I do a lot of things! My main areas are writing embedded software, designing circuits and doing circuit board layouts. Layouts is one of my favourite tasks, fitting lots of components on a tiny circuit board is like laying a very challenging and interesting puzzle.”

What did you do before you came to WSI?
“I studied to be an electrical engineer specialising in electronics for 5 years at KTH (Royal Institute of Technology). Before starting here, I worked at another company for three years doing similar (but not as exiting) things.”

What’s working at WSI like?
 “Great! WSI is quite unique. We don’t own any of the products we design, nor are we a standard consulting firm, instead we function more like a “development department for hire”. Almost all our projects are done in-house, which means that our customers hire the competence of the entire company instead of just the competence of specific individuals.

As an employee, this means that you always have access to highly skilled colleges, like if you were working in a product owning company, while at the same time get a lot of variety in projects, like if you were working as a consultant for hire. For me it is really the best of both worlds”

 If it were up to you, what qualities should a new colleague at WSI possess?
 “You have to be smart and catch on quickly. You should also be generous with your knowledge and willing to learn from others. One of our greatest strength’s at WSI is that we are very good at helping each other out, and as a WSI person, you should never be too proud to ask a colleague for help.”

Step inside WSI’s spectacular test lab

WSI_Staff_Jonas500x500Jonas Strandell is Co-founder, COO and R&D Manager of WSI. He has many years of experience in antenna design. Jonas is also your guide into WSI’s test lab.

– Here at WSI we have a strong team of highly experienced antenna designers and we have all kinds of test equipment and measurement chambers needed to do the job. We work with simulation tools as well as cutting copper tape with a scalpel based on many years of experience, to find the optimal solution for our customers!

Equipment and chambers

To characterize the antenna performance in full a set of test equipment and measurement chambers are required. WSI has everything required within our own facilities.

Anechoic chamber

Anechoic_chamberWe measure Radiation Patterns in both two and three dimensions as well as Antenna Gain in the Anechoic chamber. This type of testing is done to determine radiation in different directions. At WSI we use the Anechoic chamber to test and develop any kind of wireless devices.

Learn more!
Read the case about how we developed the VR gaming headset from Game FaceLabs. The headset prototypes have been tested in the Anechoic Chamber.


Scattered Field Chamber

scatteredfieldIn the scattered field chamber we perform Antenna Efficiency measurements as well as TRP (total radiated power) and TIS (total isotropic sensitivity) measurements. These parameters are of great importance to be able to launch 2G, 3G and 4G products in carrier networks worldwide

The Flic button is an example of a product that has been tested in the very beginning of the production phase in the Scattered Field Chamber.
Read more about the case here


SAR (specific absorption ratio) measurements

Imagine a bath tub formed as the human body. ”The human body bath tub” is filled with a special liquid to simulate human tissue. A robot is used to measure the electro-magnetic field in the bath tub while being exposed to the radiation of the device under test. WSI is one of very few companies in Scandinavia who has this kind of equipment. Jonas Strandell and his team are experts in making the tests.

Watch this film to see the Robot in action:

The WSI Way – WSI’s CTO Håkan Ohlgren on the GameFace case

This is how WSI works with GameFace Labs. Håkan Ohlgren, WSI’s CTO and Chief Architect tells us.

WSI_GameFace_X2_01What role did WSI play in the project with GameFace?
– We were contacted by GameFace Labs in 2014 to develop a new generation of their VR-headset. Our assignment was to create a complete headset incorporating electronics, Software and mechanics. GameFace Labs created their proprietary home screen and some very specific software, while WSI implemented an Android port for the NVIDIA® HW platform. GameFace Labs also paved our way to NVIDIA®. We based the design on their Tegra K1 which is a very capable Application Processor with superior graphics performance. We partitioned the system so that the heavier batteries are kept in a belt clip device, connected to the VR-headset through a cable. That is the only cable in the system. In order to re-use the legacy user interface of Android, we implemented a capacitive touch pad on one side of the headset. The headset includes Wi-Fi connection (802.11.a/b/g/n) to internet and Bluetooth connection to wireless input devices such as gaming controllers, mice or keyboard. The Wi-Fi connection means that Applications can be downloaded and the FW can be updated wirelessly. GameFace Labs has implemented a novelty way to speed up Application download. It is truly remarkable how fast applications are started upon a download! We implemented 2x2MIMO (antenna diversity) for the Wi-Fi transceiver in order to make fast and robust connection to the network.

How was the collaboration with NVIDIA®?
– We’re a relatively small company. Big companies like NVIDIA® normally has no or very limited capacity to manage small customers, due to resource constraints. But NVIDIA® liked GameFace Labs concept and decided to use WSI as a design house, under the agreement that we would get minimal support. We managed to do the design ourselves, with some valuable support from them, which I believe contributed to NVIDIA® wanting to make us an official partner. We showed them what we are capable of. Now they submit clients to WSI, which we are very proud of. The GameFace project was the starting point of our partnership.

How did WSI work internally on the GameFace project?
– It went very smooth. We’re a company of team players where everyone pitches in. The collaboration between the project manager, the system architect, the HW and SW designers, PCB layout, Industrial designer and the mechanical designer went truly well. We called in two external Android experts when needed. In addition to our own organization, our extensive network is one of our greatest assets.

What were the greatest challenges?
– Probably the power and heat management. Unlike other VR glasses, everything is built into the headset. The NVIDIA® Tegra K1 is extremely capable and scalable. In the GameFace Labs VR-headset a superior graphical performance is required. But this comes with higher power consumption which consequently generates more heat. We needed to implement an active cooling system in the headset, using a silent fan with a heat pipe that transports the heat out of the headset. This keeps both the electronics as well as the user cool. The latter is important as the battery and power system is capable of many hours constant use, and the overall user experience is extremely important.

In addition to the technology, what are the strengths of this project?
– We persevere together with our clients, even if the financial situation becomes instable. We want to help our clients all the way to the finish line. I think the reason for our success is that we are all team players through and through.

Read about the whole GameFace case here

Read about WSI´s partnership with NVIDIA here