Look inside for customers

About Tobias Söderlund
He has a degree from the Royal Institute of Technology in Stockholm. In addition he spent a few years at Ericsson as a M2M Innovator, launching a global IoT platform and as Global Product Manager at skyrocketing wireless tech company CyanConnode.

Insights from Tobias Söderlund, IoT Business Architect. Tobias shares some examples how IoT gives you the possibility to increase internal effectiveness which often has a significant impact on the overall business case.

IoT enables unparalleled opportunities to create a long-lasting relationship with your customers and tailor your offering over time. New ways of monetization are enabled through outcome based pricing models, where you deliver what the customer really wants instead of a product. This could be climate comfort or one of the oldest examples, the Rolls Royce ‘Power by the Hour®’ where customers pay a fee for the amount of flying time for an engine.

In the innovation process the customer is in focus; however, by experience I find that many miss the opportunity to treat your internal organization as different customer segments (e.g. Supply, R&D and Marketing). Instead, these insights from within the company often come after deployment and impact the cost structure rather than the revenue stream, increases the product quality or optimizes the asset utilization.

Sure, many launch IoT solutions solely to improve productivity, reducing cost or automate processes, but the scope is then often too narrow and do not take into consideration other corporate functions.

Four examples of company internal benefits of IoT

Supply chain improvements

  • Decrease warehouse needs and deliver consumables and spare parts just in time.
  • Lifecycle information.
  • Asset tracking in the logistic flow.
  • Transport environment sensing (temperature, humidity, physical stress).

Accelerate product innovation

  • Real-time and predictive data to enhance product development.
  • Data to measure and feedback production quality.
  • Develop what matters for customers.

Increase sales agility

  • Targeted sales activities based on customer usage and meta data.
  • Streamlined upselling.
  • Comprehensive data gathering from campaigns.

Improved support

  • Real-time and predictive issue handling.
  • Issue statistics.
  • Over the air updates to remedy issues.

Some of these internal improvements can of course be captured by looking solely at customer needs, but seeing the corporate functions as potential customers increases the chances of finding highly valuable process improvements which not only improves the business case but also help increase awareness and alignment in the organization when entering into the IoT space.

Contact Tobias!

WSI missmo

missmo – a digital sticky note that improves family communication

missmo is a beautifully designed and simple digital device you can understand from a single look. Simplicity as in plug & play, gsm-based, autonomous and portable. missmo is a stand-alone device that works out-of-the-box using any GSM network.
Everyone can finally enjoy simple communication technology.

Thanks to WSI’s cutting-edge knowledge we got exactly the missmo we envisioned

– Robert Grey, cofounder of Omylis

Robert Grey, cofounder of Omylis

Robert Grey, cofounder of Omylis

Can yet another screen at home provide more closeness between friends and family? If you ask missmo’s creator the answer is YES. This small screen that sticks to your fridge looks like a post-it note and is ready to take on the world.
The idea for missmo came from Robert Grey, Omylis’ founder.

Read the whole case here

Libero and WSI helps parents share their baby’s kicks with BabyBuzz

How do you transfer a feeling using a smart bracelet? How will the parent without the baby belly know when the first kick comes? The answer is BabyBuzz!

Camilla Svensson, Marketing Manager Libero:

BabyBuzz is like getting an SMS from your baby straight to your heart

Camilla Svensson, Marketing Manager Libero Region NorthLibero, owned by SCA, is the leading diaper brand in Sweden. Via the Libero Club, expectant parents get advice and information from week one of the pregnancy.
According to Camilla Svensson, Marketing Manager, Libero club members are very active and it was on the Libero club forum that an expecting mother raised the subject that many parents felt they were missing: The sense of involvement between the parents during the pregnancy. Camilla and her colleagues wanted to change that, so to learn more they conducted a survey among 4000 parents in the Nordics.

Read the whole case here