How do you transfer a feeling using a smart bracelet? How will the parent without the baby belly know when the first kick comes? The answer is BabyBuzz!
Camilla Svensson, Marketing Manager Libero:
BabyBuzz is like getting an SMS from your baby straight to your heart
Libero, owned by SCA, is the leading diaper brand in Sweden. Via the Libero Club, expectant parents get advice and information from week one of the pregnancy.
According to Camilla Svensson, Marketing Manager, Libero club members are very active and it was on the Libero club forum that an expecting mother raised the subject that many parents felt they were missing: The sense of involvement between the parents during the pregnancy. Camilla and her colleagues wanted to change that, so to learn more they conducted a survey among 4000 parents in the Nordics.