Look inside for customers

About Tobias Söderlund
He has a degree from the Royal Institute of Technology in Stockholm. In addition he spent a few years at Ericsson as a M2M Innovator, launching a global IoT platform and as Global Product Manager at skyrocketing wireless tech company CyanConnode.

Insights from Tobias Söderlund, IoT Business Architect. Tobias shares some examples how IoT gives you the possibility to increase internal effectiveness which often has a significant impact on the overall business case.

IoT enables unparalleled opportunities to create a long-lasting relationship with your customers and tailor your offering over time. New ways of monetization are enabled through outcome based pricing models, where you deliver what the customer really wants instead of a product. This could be climate comfort or one of the oldest examples, the Rolls Royce ‘Power by the Hour®’ where customers pay a fee for the amount of flying time for an engine.

In the innovation process the customer is in focus; however, by experience I find that many miss the opportunity to treat your internal organization as different customer segments (e.g. Supply, R&D and Marketing). Instead, these insights from within the company often come after deployment and impact the cost structure rather than the revenue stream, increases the product quality or optimizes the asset utilization.

Sure, many launch IoT solutions solely to improve productivity, reducing cost or automate processes, but the scope is then often too narrow and do not take into consideration other corporate functions.

Four examples of company internal benefits of IoT

Supply chain improvements

  • Decrease warehouse needs and deliver consumables and spare parts just in time.
  • Lifecycle information.
  • Asset tracking in the logistic flow.
  • Transport environment sensing (temperature, humidity, physical stress).

Accelerate product innovation

  • Real-time and predictive data to enhance product development.
  • Data to measure and feedback production quality.
  • Develop what matters for customers.

Increase sales agility

  • Targeted sales activities based on customer usage and meta data.
  • Streamlined upselling.
  • Comprehensive data gathering from campaigns.

Improved support

  • Real-time and predictive issue handling.
  • Issue statistics.
  • Over the air updates to remedy issues.

Some of these internal improvements can of course be captured by looking solely at customer needs, but seeing the corporate functions as potential customers increases the chances of finding highly valuable process improvements which not only improves the business case but also help increase awareness and alignment in the organization when entering into the IoT space.

Contact Tobias!

  • As of May 25, 2018, a European privacy regulation called The General Data Protection Regulation (GDPR) has effect. WSI cares about your privacy and personal data. To be able to contact you, we need your consent to holding your personal data.

Wireless System Integration in partnership with Tele2 IoT

Wireless System Integration (WSI), part of the Allgon Group, has partnered with Tele2 IoT, a part of Telecom operator Tele2. The partnership means that the companies strengthen their offering in the Internet of Things (IoT), as they now can present a joint offer that helps customers find, in a structured and concrete way, the values ​​that IoT can create by:

  • Develop and validate new innovative business models and offers
  • Analyze the organization required to manage the offer
  • Develop a product strategy
  • Define the first product releases

The partnership has emerged from a number of projects where the parties have collaborated regarding a variety of customers.

“Our strength is that we stand by the customer all the way, from having an idea, through a product development journey all the way to helping with mass production. We can also strengthen the customer’s initial organization with product manager, solution architect or specialists on industrialization,” says Jan-Åke Lindqvist, CEO of WSI. “This partnership enables more companies to get started and increase their chances of being successful within the IoT, which feels fantastic.”

“Our commitment is to work with our partners to simplify and offer IoT’s benefits to all companies. In previous collaborations, it became clear that we complement each other in a great way, and this partnership enables both companies to add value to our customers,” says Rami Avidan, CEO of Tele2 IoT.

WSI will be at Elmia Subcontractor 14-17 Nov 2017

Elmia Subcontractor – where IoT manufacturers go (to get ahead of the competition).

Priding ourselves being a close partner to both large and small IoT manufacturers, we decided it would be worth our while to exhibit at Elmia Subcontractor Exhibition next week.

Together with our sister companies in the Allgon Group and our exhibition co-sponsor Telít we have a virtual smorgasbord of connected solutions and products on display.

Tobias Söderlund, IoT Business Architect

Tobias Söderlund, our newly recruited business wizard is spear-heading our brand new IoT Business Unit. He has some really smart tools to guide you all the way from idea to product/offering. Be on the look-out for him at Elmia Subcontractor. He is eager to share his best practices, experience and a coffee or maybe a dinner with you. Get in touch with him!

Check out the teaser about the different work flows and work bundles on our website. We are happy to hear your feedback – and we hope it will inspire you to get in touch. Jan-Åke says he is always on call, so why not hold him to it?

See you November 14 – 17 @Elmia Subcontractor – looking forward!

Tobias Söderlund
He has a degree from the Royal Institute of Technology in Stockholm. In addition he spent a few years at Ericsson as a M2M Innovator, launching a global IoT platform and as Global Product Manager at skyrocketing wireless tech company CyanConnode.
Read more in our Newsletter!

WSI and Telit enables Husqvarna IoT robots for Urban Park Sustainability Program

It’s somewhat pretty straightforward. Smart cities are a manifestation of IOT.  It could be anything from e-meters to smart lawn mowers (like this one) or sustainable housing. Building a smart city  usually involves using sensors to generate data that can be collected and analyzed to provide information, which makes city life better in some way. Cities have a way to go before they can be considered geniuses. But they’re getting there pretty fast. And the Husqvarna lawn mower that we on WSI worked on with Telit is one example of that.

Read the full press release below:
LONDON, Oct. 10, 2017 /PRNewswire/ –Telit, a global enabler of the Internet of Things (IoT), today announced that Husqvarna is using a wireless sensor device co-developed by Telit and Wireless System Integration (WSI), an award-winning Sweden-based design house developing wireless products and systems, in their city robotic mower pilot program. Cities are using the Husqvarna mowers to collect data about the environment, the quality of air, water, and levels of light and sound, while maintaining the cities’ green spaces, saving time and money, reducing emission and noise pollution.

The mowers cut the grass daily, within a boundary wire, rain or shine, keeping the grass cut and collecting data 24 hours a day from the sensors. The sensors collect real-time data on UV radiation, air quality, ambient noise, luminosity and vibration. The sensor box, designed by Telit, is a first for the industry. The sensor box mounted on top of the mowers, uses the robots’ main battery for power supply, thereby recharging whenever the robot returns to its base. The sensor box transmits the data using Telit’s HE910 cellular module and Telit’s global IoT connectivity data plans (MVNO). The Telit IoT Platform seamlessly connects, manages and delivers the environmental data in a ready-to-use format. In cooperation with Husqvarna, Quantified Planet, an organization that links innovation to science, receives the data and publishes it for citizens to review. The cities can then analyze the environmental data sent by the robots and implement programs to improve the health of its citizens, based on these insights.
“Collecting this city data gives researchers the opportunity to explore and research the health of urban public spaces in a way that has never been done before. By using the Quantified Planet data exploration platform, this new data can provide insights and innovation on how to develop and improve sustainable open green spaces which impact the citizens living nearby. We are excited to be part of the project,” said Maja Brisvall, CEO, Quantified Planet.
“The need for green spaces is growing more and more in urban areas, and it is inspiring to think about how parks in cities will be maintained in the future. I am excited about the pilot program, learning more about the possibility to increase sustainability and productivity in professional landscaping for urban areas,” said Pavel Hajman, President of the Husqvarna Division.
“According to the United Nations, 66 percent of the world’s population will be living in urban areas by 2050, creating sustainability challenges for cities to manage. Cities that are already using IoT are building the infrastructure to manage their assets and relationships with their citizens,” said Yosi Fait, Interim CEO, Telit. “Husqvarna’s city mower program is an example of how cities are using IoT to become more sustainable and efficient. Through this collaboration we have been demonstrating again our unique sensor to cloud capabilities, cutting our customers time to market through our integrated lines of products and services as well through our professional services team’s significant IoT knowhow.”
About Husqvarna
Husqvarna is a brand within Husqvarna Group. Since 1689, Husqvarna has manufactured high performing products and delivered industry-changing innovations such as anti-vibration and automatic chain-break on chainsaws, as well as the world’s first commercial robotic mower. Today, Husqvarna offers a broad range of high performing outdoor power products for parks, forest and garden, and represents technological leadership in the key areas; chainsaws, trimmers, ride-on mowers and robotic mowers. Husqvarna products are sold in more than 100 countries, mainly through servicing dealers.
Husqvarna Group
Husqvarna Group is a world leading producer of outdoor power products including chainsaws, trimmers, robotic lawn mowers and garden tractors. The Group is also the European leader in garden watering products and a world leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to end-customers in more than 100 countries. Net sales in 2016 amounted to SEK 36 billion, and the Group had more than 14,000 employees in 40 countries.
About Telit
Telit (AIM: TCM), is a global leader in Internet of Things (IoT) enablement connecting the world from the inside out. The company offers the industry’s broadest portfolio of integrated products and services for IoT deployments – including cellular communication modules in all technologies, GNSS, Wi-Fi, short-to-long range wireless modules, IoT connectivity plans and IoT platform services. Through the IoT Portal, Telit makes IoT onboarding easy, reduces risk, time to market, complexity and costs for asset tracking, remote monitoring and control, telematics, industrial automation and others, across many industries and vertical markets worldwide.
Copyright © 2017 Telit Communications PLC. All rights reserved. Telit and all associated logos are trademarks of Telit Communications PLC in the United States and other countries. Other names used herein may be trademarks of their respective owners.
Telit Media Contact
Leslie Hart



Related Links


Going to Barcelona for #IoTSWC2017 next week? Meet up with the IoT Company of the Year!

Are you going too?

3-5 October (next week), we are in Barcelona for the annual IoT Solutions World Congress.

We just wondered if you may need a better grasp of how you can digitise your business and products? If that’s the case, mark your calendar as busy when you’re on-site. We have plenty of time to meet up for a chat.

The industry is moving with the speed of light, so why not profit from the pros and get some free advice? No strings attached (promise)!

You find us at Swedish IoT, stand 5 F695!

Read more in our Newsletter!