From Product to Service: How Connectivity Changes Business Models
8:30 AM – 9:30 AM
We are accelerating towards a future where everything can be connected. This is disrupting the playing field for companies – but it’s also creating new opportunities and business models. What used to be a product is now also capable of being a service. This means the possibility of creating a relationship with the customer – and enables new ways of selling your product.
However, only around 15% of IoT projects are deemed truly successful from a business perspective. This Tech Tuesday is about how you can structurally work to go from a product to a service offering using Business Design. During the presentation, we will go through tools and models to increase the chance of a successful offering by using an example company.
WSI Kista, Kistagången 20b (Google Maps)