How do you transfer a feeling using a smart bracelet? How will the parent without the baby belly know when the first kick comes? The answer is BabyBuzz!
Libero, owned by SCA, is the leading diaper brand in Sweden. Via the Libero Club, expectant parents get advice and information from week one of the pregnancy.
According to Camilla Svensson, Marketing Manager, Libero club members are very active and it was on the Libero club forum that an expecting mother raised the subject that many parents felt they were missing: The sense of involvement between the parents during the pregnancy. Camilla and her colleagues wanted to change that, so to learn more they conducted a survey among 4000 parents in the Nordics.
– When we got the results of our survey, we contacted our ad agency, Volontaire. They hatched the idea of the BabyBuzz Bracelet to help bring parents even closer together during the pregnancy. Using BabyBuzz, one parent would be able to send signals to the other parent when the baby would kick, causing the other parent’s bracelet to buzz. The idea was that the Buzz would create an even greater sense of togetherness. We had never done anything like this before, but we believed in the idea says Camilla.
Beginning of 2015, Volontaire turned to WSI and the industrial design company, No Picnic, for help to further develop the idea. Roman Fedirko of WSI and No Picnic employees developed a prototype of the first BabyBuzz, which was tested by Libero Club members in a pilot project.
– We got a great response from our members in the first test. Way beyond expectations. Parents experienced greater closeness and one couple even described it as “an SMS from your baby straight to your heart”.
The collaboration gained momentum and Camilla Svensson and her colleagues were now in even closer contact with WSI and No Picnic.
– The BabyBuzz is a great result of a collaboration involving several people. I’ve been in close contact with the WSI Project Manager, Roman Fedirko, as well as with the CEO, Jan-Åke Lindqvist. Following the pilot project with the Libero Club members, WSI developed the finished BabyBuzz product, which is now ready to be presented, says Camilla.
BabyBuzz will be included in a rotation program for Libero Club members. The idea is that parents can borrow a set of two BabyBuzz Bracelets as soon as the baby really starts kicking.
– We believe that parents are encouraged to buy way too many, and sometimes unnecessary, products during and after the pregnancy. Therefore, BabyBuzz will be reused by several parent couples. As soon as our first couples have had their babies, they return their BabyBuzz Bracelets so that new couples can use them.
Camilla Svensson and the Libero Club have not set any financial targets when it comes to BabyBuzz. The issue of involvement throughout the pregnancy is priority number one.
– I hope that the commitment of both parents will increase if we conduct a similar survey to the one we did before the BabyBuzz was born. The bracelet helps parents to connect better with each other as well as with the child that’s on the way. Following the parents will be very exciting, says Camilla Svensson at Libero expectantly.
WSI’s Project Manager, Roman Fedirko, tells us more about the birth of the new gadget wanted by all expectant parents.
WSI has, in less than a year, helped Libero develop BabyBuzz from drawing to finished product. BabyBuzz consists of two bracelets – one for each parent. With the push of a button on the BabyBuzz Bracelet, the mother can forward the baby’s movements to the other parent. As soon as the mother has “buzzed” the kick forward by pushing the button, the other parent’s bracelet “Buzzes”. For the first time, the mother can share the baby’s kicks in real time. Unique portable technology for expectant parents is finally here!
– The challenges of BabyBuzz were several, says Roman. The bracelet needed a small, long-life battery since BabyBuzz shouldn’t have to be charged. The materials and electronics in the “Buzz-clock” and the bracelet part needed several prototypes before the product was ready for delivery to Libero.
Latest news from the baby belly using Bluetooth
BabyBuzz is controlled using the “mummy button” via Bluetooth. BabyBuzz is connected using Bluetooth on your mobile phone. The signals are then sent to the other parent’s BabyBuzz Bracelet, wherever he or she is.
– From the time we started drawing the BabyBuzz here at WSI almost a year ago, we’ve been in close contact with our collaborating partners. The industrial design company, No Picnic, has designed the product. Together, we’ve developed prototypes in various materials. During the past year, I’ve travelled to our manufacturer in Malaysia twice to monitor the production of BabyBuzz live, says Roman, who is often on site for the manufacturing of WSI products.
Quality at the right price
Roman Fedirko proudly concludes that BabyBuzz is a brilliant example of how WSI has managed to take an idea to mass production in the shortest possible time.
– We never compromise on the quality of the products that we develop. BabyBuzz also stays within budget, which is always a challenge when developing smart, portable technology products under time pressure.
To get a product from concept to reality is a complex and arduous process. WSI can assist you by offering customized product design services that best fit your business requirements. Our experience and expertise in this industry offer you a number of advantages.Contact us